Consumer advocacy group Choice has branded major ticketing merchants, domestic airlines and deceptive protein food manufacturers among the nation’s worst commercial offenders in its nineteenth annual Shonky Awards.
The annual anti-awards, designed to spotlight products and services that fleece Australian households, arrive amid persistent cost-of-living pressures that have left household budgets vulnerable to predatory commercial practices.
SBS News Top Stories reported that primary ticket retailers were singled out for exploiting dynamic pricing algorithms that aggressively drive up costs for live events. Under these contentious systems, ticket prices fluctuate in real time according to surging consumer interest, forcing buyers to absorb sudden and dramatic price hikes at the point of checkout.
The Algorithm Trap in Live Entertainment
The practice, which recently triggered public outcry across major stadium tours and high-profile sporting fixtures, drew fierce rebuke from Choice. The consumer group argued that dominant ticketing vendors have increasingly normalised pricing tactics that trade on consumer desperation, transforming basic retail purchases into unpredictable bidding wars.
Fans attempting to secure standard seats frequently discover final tallies hundreds of dollars above advertised baseline rates. Compounded by compulsory handling and processing charges, Choice argued the opaque mechanism amounts to price gouging, leaving consumers trapped between paying exorbitant markups or walking away empty-handed.
Aviation Frustrations and Loyalty Pitfalls
The domestic aviation sector also featured prominently in the rogues' gallery, reflecting sustained traveller dissatisfaction with carrier conduct. Scrutiny focused on recurring customer friction points, including the restrictive administration of flight credits, persistent scheduling cancellations, and convoluted refund avenues.
Despite ongoing regulatory attention from the competition watchdog, passenger grievances across the country remain elevated. Choice emphasised that travellers are routinely disadvantaged by rigid airline conditions and unresponsive dispute channels, arguing that commercial operators continue to shift the financial burdens of operational disruption onto travelling Australians.
The Mirage of the Protein Craze
Beyond corporate service providers, the awards turned attention to the supermarket aisles, condemning the rampant health-washing of protein-fortified packaged groceries. Food manufacturers have heavily capitalised on fitness and wellbeing trends, plastering prominent protein claims across snack bars, yoghurts, and breakfast cereals.
Choice noted that many of these categorised health products offer minimal nutritional benefits over conventional alternatives, while commanding steep price premiums at the register. In multiple instances, the marginal protein increase was accompanied by elevated sugar and sodium contents, penalising health-conscious shoppers seeking genuine dietary improvements.
Intensifying Demands for Regulatory Reform
The latest awards arrive as the federal government and the Australian Competition and Consumer Commission evaluate sweeping reforms to outlaw unfair trading practices. Advocacy bodies maintain that Australia’s current consumer protection framework remains poorly equipped to counter modern algorithmic manipulation and misleading digital storefronts.
Without explicit statutory prohibitions against unfair commercial conduct, Choice warned that major corporations will continue to test the boundaries of consumer tolerance. For households already navigating tight economic conditions, the latest findings underscore the urgent requirement for tighter consumer protections and greater commercial accountability.



