Hobart, Tasmania – In a scene straight out of an AFL fairy tale, Ken Hinkley, the newly appointed coach of the Tasmania Devils, held court in the Royal Tasmanian Botanical Gardens, deflecting media queries with the seasoned ease of a man already deeply invested in his new home. The former Port Adelaide mentor, whose coaching career spans over 20 years, spoke with an infectious enthusiasm that suggested he’d found his spiritual home on the Apple Isle.
Hinkley's quick embrace of the Tasmanian identity – the “we,” the “us against the mainland” mentality – immediately struck a chord. His transition from the meticulously scripted corporate farewell at Port Adelaide to the laid-back, community-centric atmosphere of his new role appears seamless. After a brief but impactful stint in the media, Hinkley, according to Guardian Australia Sport, seemingly yearned for the “real stuff” of coaching, and Tasmania has offered him that in spades.
The Magnetic Appeal of a Football Father
Brendon Gale, CEO of the Tasmania Devils, articulated the club’s vision for Hinkley, not just as a coach, but as a cultural architect. Gale spoke of needing someone who could “spruik the gospel,” a figure capable of charming the birds from the trees and uniting a passionate football state. Hinkley, with his avuncular demeanour and proven track record of nurturing talent, fits this mould perfectly. His ability to connect with players on a personal level, often referred to as a “football father” figure, was undoubtedly a significant factor in his selection.
His appointment wasn't without competition. High-profile names such as Nathan Buckley and John Longmire were considered for the coveted role. Buckley, an early favourite, reportedly lacked the crucial salesmanship required to be the face of a nascent club, a quality Hinkley possesses in abundance. Longmire, firmly entrenched in a comfortable role at the Sydney Swans after guiding them to five grand finals, seemed less inclined to upend his life for the challenging task of building a team from scratch. Hinkley, conversely, always appeared ready for such a monumental undertaking, prepared to fully immerse himself in the Tasmanian project.
Building a Devilish Dynasty from Scratch
Taking on an expansion club presents unique challenges and unparalleled opportunities. Hinkley’s experience at Port Adelaide, where he guided the Power to multiple finals campaigns, will be invaluable. He understands the intricacies of list management, player development, and fostering a strong club culture from the ground up – skills that will be paramount in assembling the Devils’ inaugural playing list and coaching staff. The weight of expectation will be immense, as Tasmanians have long yearned for their own AFL team, and Hinkley has been entrusted with the responsibility of delivering on those hopes.
One of Hinkley’s immediate tasks will be to establish a distinct playing style and recruit players who embody the spirit of Tasmanian football. This will involve a meticulous scouting process and strategic drafting, ensuring the team is competitive from its very first season. Beyond the field, Hinkley will play a crucial role in community engagement, connecting with fans, fostering local talent pathways, and building a club that truly represents the state.
A New Era for Tasmanian Football
Hinkley's arrival signals a new dawn for Australian Rules Football in Tasmania. His energy, passion, and proven ability to build a strong football program offer a tantalising glimpse into the future of the Tasmania Devils. The journey ahead will be arduous, filled with the typical hurdles faced by any new sporting franchise. However, with Ken Hinkley at the helm, Tasmania has secured a leader who is not only a seasoned coach but also a natural ambassador, ready to champion the cause of the Devils and unite the island state behind its fiercely anticipated AFL team. The “us against the mainland” narrative, as highlighted by Guardian Australia Sport, is already taking root, and Hinkley is poised to be its most vocal and passionate advocate.





